Big Ideas,
Real Impact.
Part strategy, part spark—we help brands show up louder, clearer, and more alive - built with you, not for you. We’re serious about results. Inventive about how we get there.
Meet Jimmy
Jimmy started his career at the coolest small business in America (at least, according to Inc. Magazine). Early on he learned the power of strong branding, and the value of stewardship, balancing studied insights with entrepreneurial hustle. And above all, he learned the importance of making every customer a raving fan. Subsequently he advanced through a rewarding tenure at a Top-150 global brand. His experience includes multiple national new product launches, onmi-channel media campaigns, as well as building a multi-million dollar B-to-B service group.
Jimmy Simonte, Principal
jimmy@northboundmc.com
Meet Cathy
Cathy is a seasoned marketing communications strategist that helps brands find their voice and connect with people - as people - on a deeper level. Endlessly curious about human nature, brands and culture, her work is focused on the intersection of research, insight, and brand storytelling. Cathy spent years as an agency-side senior strategist and researcher, and now brings that expertise to clients large and small outside the agency world. She can also be found sharing her experience as an adjunct professor at Georgetown University.
Cathy Copley, Principal
Our Approach
Strategic Rigor
We use discipline to make deliberate, evidence-based choices; grounding creativity in clear objectives, sharp insight, and consistent follow-through.
Creative Intelligence
We blend insight, strategy, and imagination to solve business problems in ways that are both original and effective.
Disciplined Execution
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.